Exhibitions and Trade Shows in India 2016, 2017
Any new business is good business for most firms. Many companies are relying on industry trade shows to find opportunities to grow their customer list, establish partnerships, learn ways to improve operations and establish themselves as industry thought leaders. It´s crucial to view a trade show as a sales and branding opportunity.
Trade shows present a range of valuable opportunities for companies that participate, including meeting potential customers, finding new and better ways of doing business and building a more impressive reputation within an industry.
The positive impact of exhibiting at a trade show isn´t confined just to the event, as 87 percent of attendees will pass along some of the information they obtained at the show, and 64 percent will tell at least six other people about it. From a sales perspective, shows can also be highly cost-effective it costs 22 percent less to contact a potential buyer at a show than through traditional field sales calls.
Remember that making a trade show experience a success doesn't end when the trade show is finished; a trade show is a source of leads, not clients. Follow up on all of your leads with phone calls, and put the names on your newsletter, direct mail and/or e-mail list.